Benefit of Registered Trademark in Cambodia
If you do not protect your trademark by registering it, then you may find you are legally prevented from expanding your business. With your brand registered, you are within your rights to take actions against parties who have attempted to register conflicting trademarks, or are operating with conflicting brands and damaging your business in Cambodia.
As your product or service becomes successful, the trademark itself starts to develop an intrinsic value. Business investors will assess whether you have taken the appropriate legal trademark protection to secure your brand.
There are effectively three reasons why it is important to register a trademark.
1.Avoiding Unwelcome Change
Changing the name of a company can be a difficult and costly task. Having successfully created a good reputation for your business, it can take significant marketing pounds to rebuild a renamed brand. When a logo, symbol or name is unregistered there is always the risk that another business may register it and cause significant difficulties, perhaps by attempting to prevent your business from operating or expanding under its current identity.
2.Building value
Because of the above, potential investors will always be interested in whether a business has trademarked its name, key products or services. Trademark registration not only increases security, but also aids clarity in any merger or franchising of the business, positively impacting its perceived value.
3.Protection
It is important to ensure that your business is appropriately protected against competition. Unauthorized parties who use your trademark without authorization can damage your brand, your reputation and your business, but they are often in a legally weak position and can be prevented from causing damage relatively easily. By registering your trademark, you are effectively building a barrier to entry around your brand, making it harder for other businesses to imitate you.
Required Information and Documents
Full name, address and nationality of the applicant.
Description of the trademark: meaning, colors claimed, translation or transliteration of characters into English if the mark contains foreign characters.
List of goods/services to be covered by the trademark and if possible, the class(es) of the respective goods/services according to the International Classification.
Country, application number and filing date of the original foreign application from which the priority is claimed (if a priority is claimed).
Notarized Power of Attorney from the applicant (as the attached form)
15 specimens of the mark (the size of each specimen is not smaller than 15mm x 15mm and not larger than 80mm x 80mm).
Certified copy of priority document and English translation thereof (if any).
Duration
It usually takes 4 to 6 months from the filing date to obtain a trademark certificate.